brand balance
By anders pearson 22 Sep 2004
my friend marc has recently started an advertising master’s program. for one of his class assignments, he analyzed the ‘thraxil’ brand. here’s a nice diagram of his results (warning: pdf).
By anders pearson 22 Sep 2004
my friend marc has recently started an advertising master’s program. for one of his class assignments, he analyzed the ‘thraxil’ brand. here’s a nice diagram of his results (warning: pdf).